Last edited by Tojabar
Thursday, May 14, 2020 | History

10 edition of Advertising secrets of the written word found in the catalog.

Advertising secrets of the written word

the ultimate resource on how to write powerful advertising copy from one of America"s top copywriters and mail order entrepreneurs

by Joseph Sugarman

  • 372 Want to read
  • 24 Currently reading

Published by DelStar in Las Vegas, NV .
Written in English

    Subjects:
  • Advertising copy

  • Edition Notes

    Includes index.

    StatementJoseph Sugarman.
    Classifications
    LC ClassificationsHF5825 .S877 1998
    The Physical Object
    Pagination312 p. :
    Number of Pages312
    ID Numbers
    Open LibraryOL483719M
    ISBN 101891686011, 1891686003
    LC Control Number98211930

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Advertising secrets of the written word by Joseph Sugarman Download PDF EPUB FB2

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ADVERTISING SECRETS OF THE WRITTEN WORD is a comprehensive textbook that teaches you the step-by-step techniques you can follow to write advertising copy - the same lessons taught at his exclusive $3, seminars.

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87 Marketing Secrets of The Written Word Ted Nicholas c/o Nicholas Direct, Inc. Chesham House Regent Street 80% of the sales success of your advertising message is a direct result of your headline.

Eliminate the word "that" in your copy. After copy is written, see if you can eliminate the word "that" as many times as you can. The. Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America's Top Copywriters and Mail Order Entrepreneurs Hardcover – 1 June by Joseph Sugarman (Author) › Visit Amazon's Joseph Sugarman Page.

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Advertising Secrets of the Written Word takes you through his entire seminar process - from the techniques he uses to write copy to the psychological triggers that cause people to buy, plus plenty of ad examples that illustrate his points.

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Advertising secrets of the written word by Joseph Sugarman; 1 edition; First published in ; Subjects: Advertising copy. Add tags for "Advertising secrets of the written word: the ultimate resource on how to write powerful advertising copy from one of America's top copywriters and mail order entrepreneurs".

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Price: $ on Amazon What I love about it: Goes through different stages of large-scale advertising and the thought processes behind them. The examples are all from the ’s and ’s era. What skills you’ll learn: Direct mail campaign strategies.

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